The Public Relations discipline: the process and the program
DOI:
https://doi.org/10.15448/1980-3729.1999.10.3035Keywords:
Communication, public relations, teachingAbstract
The mission, and its challenge, to empower public relations teachers and professionals to exercise their teaching and teaching profession resent the lack of a rationale that facilitates dialogue between professors and students. The absence of this logic base impairs the relationship of professionals with their clients and the public relations community with society in general. The inexistence of this rationale impels those who deal with the subject for seemingly certain deductions, but in the reality of mistaken, because they start from wrong premises. This fact is identified in the various works on Public Relations where the conceptual definition of the activity is sometimes equivalent to its objectives, others to its instruments and, even more, to its ethics.Downloads
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