Os estudos interculturais e a cabeça do brasileiro

Jacques Alkalai Wainberg

Authors

Jacques Alkalai Wainberg Pontifícia Universidade Católica do Rio Grande do Sul

Keywords:

Intercultural communication, national mentality, cultural markers

Abstract

Studies about cultural markers of groups have been made for a long time. Nowdays they are less subjective and statistical data have been collected about many nations. Among them the Brazilian population has been surveyed and compared. This new methodology overcomes the impressionist way Brazilian authors used to describe the national mentality and its character. Such kind of studies allows global actors to increase its knowledge about foreign peoples and improve its intercultural communication tools.

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Author Biography

Jacques Alkalai Wainberg, Pontifícia Universidade Católica do Rio Grande do Sul

Professor da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul

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