Challenging utopias

Authors

  • Roberto Porto Simões Pontifical Catholic University of Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.2000.13.3092

Keywords:

Communication, Power, Organizations

Abstract

This article, based upon a speech delivered in Buenos Aires in September 2000, during an Interamerican Public Relations Meeting of Students, Teachers and Professionals, deals with the utopic nature of PR activities, as confirmed also by the words of other authors on the subject. Paraphrasing Thomas Morus, the author points out that the practice of PR has to be carried out here and now, in the best possible way, rather than in the virtual, optimal future

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Author Biography

Roberto Porto Simões, Pontifical Catholic University of Rio Grande do Sul

Professor at the College of Social Communication of the Pontifical Catholic University of Rio Grande do Sul

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Published

2008-04-10

How to Cite

Porto Simões, R. (2008). Challenging utopias. Revista FAMECOS, 7(13), 163–169. https://doi.org/10.15448/1980-3729.2000.13.3092

Issue

Vol. 7 No. 13 (2000)

Section

Public Relations