Public Relations Situation Analysis in the Media

Authors

  • Roberto Porto Simões Pontifical Catholic University of Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1998.9.3018

Keywords:

Communication, public relations, media

Abstract

In addition to the formally expressed title on the side, this article could have the titles of: (1) A technique for clipping; (2) The analysis of qualitative content with a priori categories; Or (3) The search for information for a Public Relations decision, without, however, losing the referential with its content, as well as showing how some topics (clipping, content analysis, information search) are interconnected or simply , Are a single. The preference for the title of the article was only, because of its origin as a didactic instrument of academic teaching in the identification of situations of Public Relations in the media.

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Author Biography

Roberto Porto Simões, Pontifical Catholic University of Rio Grande do Sul

Professor at the Faculty of Social Communication of the Pontifical Catholic University of Rio Grande do Sul
Public Relations Situation Analysis in the Media

References

COOK, John. Past and future terms, myths and premises in Public Relations. In: Public Relations Quartely. New York: Primavera, 1974.

BARDIN, Laurence. Análise de conteúdo. Lisboa: Edições 70, 1985.

SHANNON, C. & WEAVER, W. Teoria matemática da comunicação. Rio de

Janeiro: Difel, 1975.

EPSTEIN, Isaac. Teoria da informação. São Paulo: Ática, 1986.

GOLDRATT, Eliyahu M. A sindrome do palheiro: Garimpando informação num oceano de dados. São Paulo: Educator, 1992.

GLASS, Roberto R. & DAVIDSON, Phillip B. Conheça o inimigo. Rio de Janeiro: Biblioteca do Exército, 1956.

SIMÕES, Roberto P. Relações Públicas: função política. São Paulo: Summus, 1995.

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Published

2008-04-10

How to Cite

Porto Simões, R. (2008). Public Relations Situation Analysis in the Media. Revista FAMECOS, 5(9), 126–131. https://doi.org/10.15448/1980-3729.1998.9.3018

Issue

Vol. 5 No. 9 (1998)

Section

Articles

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