Public Relations Situation Analysis in the Media
DOI:
https://doi.org/10.15448/1980-3729.1998.9.3018Keywords:
Communication, public relations, mediaAbstract
In addition to the formally expressed title on the side, this article could have the titles of: (1) A technique for clipping; (2) The analysis of qualitative content with a priori categories; Or (3) The search for information for a Public Relations decision, without, however, losing the referential with its content, as well as showing how some topics (clipping, content analysis, information search) are interconnected or simply , Are a single. The preference for the title of the article was only, because of its origin as a didactic instrument of academic teaching in the identification of situations of Public Relations in the media.Downloads
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References
COOK, John. Past and future terms, myths and premises in Public Relations. In: Public Relations Quartely. New York: Primavera, 1974.
BARDIN, Laurence. Análise de conteúdo. Lisboa: Edições 70, 1985.
SHANNON, C. & WEAVER, W. Teoria matemática da comunicação. Rio de
Janeiro: Difel, 1975.
EPSTEIN, Isaac. Teoria da informação. São Paulo: Ática, 1986.
GOLDRATT, Eliyahu M. A sindrome do palheiro: Garimpando informação num oceano de dados. São Paulo: Educator, 1992.
GLASS, Roberto R. & DAVIDSON, Phillip B. Conheça o inimigo. Rio de Janeiro: Biblioteca do Exército, 1956.
SIMÕES, Roberto P. Relações Públicas: função política. São Paulo: Summus, 1995.
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Published
2008-04-10
How to Cite
Porto Simões, R. (2008). Public Relations Situation Analysis in the Media. Revista FAMECOS, 5(9), 126–131. https://doi.org/10.15448/1980-3729.1998.9.3018
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