A Contribution to the History of Advertising in Rio Grande do Sul

Authors

  • Francisco Rüdiger Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1995.3.2930

Keywords:

Communication, History of Advertising, Advertising gaúcha

Abstract

Rio Grande do Sul´s advertising is now one of the country's leading brands, making it the third largest market in terms of turnover in Brazil. Nonetheless, we lack studies that reveal their roots, clarify their development, account for their achievements and enable them to make their diagnosis today. In short, our advertising suffers from a deep lack of memory, it does not know its history. The following text compiles notes that we have on the issue, and can serve as the first contribution to reverse this framework and launch a research line on the atema.A matter is the prehistory or primitive phase of propaganda in Rio Grande do Sul.

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Author Biography

Francisco Rüdiger, Pontifícia Universidade Católica do Rio Grande do Sul

Professor titular do programa de Pós-Graduação em Comunicação da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul.

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Published

2008-04-09

How to Cite

Rüdiger, F. (2008). A Contribution to the History of Advertising in Rio Grande do Sul. Revista FAMECOS, 2(3), 42–48. https://doi.org/10.15448/1980-3729.1995.3.2930

Issue

Vol. 2 No. 3 (1995)

Section

Relatos de Pesquisa

License

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