A Contribution to the History of Advertising in Rio Grande do Sul

Abstract

Rio Grande do Sul´s advertising is now one of the country's leading brands, making it the third largest market in terms of turnover in Brazil. Nonetheless, we lack studies that reveal their roots, clarify their development, account for their achievements and enable them to make their diagnosis today. In short, our advertising suffers from a deep lack of memory, it does not know its history. The following text compiles notes that we have on the issue, and can serve as the first contribution to reverse this framework and launch a research line on the atema.A matter is the prehistory or primitive phase of propaganda in Rio Grande do Sul.