Autorrepresentação online: Análise do perfil de Daniel Dias no Instagram durante os Jogos Paralímpicos Tóquio 2020

Tatiane Hilgemberg Figueiredo

doi:10.15448/1980-3729.2025.1.45937

Autores/as

Tatiane Hilgemberg Figueiredo Universidad Federal de Roraima (UFRR), Boa Vista, RR, Brasil. https://orcid.org/0000-0003-2112-0944

DOI:

https://doi.org/10.15448/1980-3729.2025.1.45937

Palabras clave:

Mídias sociais, autorrepresentação, atleta paralímpico, Jogos Paralímpicos

Resumen

En el modelo posmoderno hay una serie de oportunidades para que las personas se reinventen y, a través, por ejemplo, de las redes sociales, controlen sus representaciones como formas alternativas de narrativa. En este estudio pretendemos analizar la autorrepresentación del nadador paralímpico brasileño Daniel Dias en su perfil de Instagram durante los Juegos Paralímpicos Tokio 2020 (que tuvieron lugar en 2021 debido a la pandemia de Covid-19), evento que marca el retiro del atleta. Utilizando análisis de contenido, nuestros resultados muestran que el deportista utilizó su perfil de Instagram para representarse como un deportista victorioso, recordando a sus seguidores que este era su último evento como profesional, buscando el engagement de su audiencia. Sin embargo, Daniel Dias desaprovechó algunas oportunidades de llegar a una nueva audiencia para el ciclo que comenzó con su retiro, utilizando los recursos de hashtags y etiquetas en algunas publicaciones publicitarias.

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Biografía del autor/a

Tatiane Hilgemberg Figueiredo, Universidad Federal de Roraima (UFRR), Boa Vista, RR, Brasil.

Doctor en Comunicación por la Universidad Estatal de Río de Janeiro (UERJ), en Río de Janeiro, RJ, Brasil; con un período de prácticas en la Universidad de Curtin, Australia; Máster en Ciencias de la Comunicación por la Universidad de Porto (U.Porto), en Porto, Portugal; Licenciada en Comunicación Social por la Universidad Federal de Juiz de Fora (UFJF), en Juiz de Fora, MG, Brasil; Especialista en Gestión Deportiva por la UFJF. Profesor Asistente del Curso de Periodismo de la Universidad Federal de Roraima (UFRR), en Boa Vista, RR, Brasil; Profesor permanente del Programa de Postgrado en Comunicación de la misma institución.

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