Autorrepresentação online: Análise do perfil de Daniel Dias no Instagram durante os Jogos Paralímpicos Tóquio 2020

Tatiane Hilgemberg Figueiredo

doi:10.15448/1980-3729.2025.1.45937

Authors

Tatiane Hilgemberg Figueiredo Federal University of Roraima (UFRR), Boa Vista, RR, Brazil. https://orcid.org/0000-0003-2112-0944

DOI:

https://doi.org/10.15448/1980-3729.2025.1.45937

Keywords:

Mídias sociais, autorrepresentação, atleta paralímpico, Jogos Paralímpicos

Abstract

Postmodernity gives people a series of opportunity to reinvent themselves and, through, for example, social media, them can control alternative narratives about their own representation. In this study we aim to analyse the self-representation of the Brazilian swimmer Daniel Dias on his Instagram profile during the 2020 Tokyo Paralympic Games (which occurred in 2021 due to the Covid-19 pandemic), which marks the athlete’s retirement. Using content analysis, our results show that the Paralympian used his Instagram profile to present himself as a victorious athlete, and reminded his followers that Tokyo would be his last event as a professional athlete, and with that seeking engagement from his audience. However, we also noticed that Daniel Dias lost opportunities to reach a new audience for this new life cycle which began with his retirement, using hashtags and tags only in a few publicity posts.

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Author Biography

Tatiane Hilgemberg Figueiredo, Federal University of Roraima (UFRR), Boa Vista, RR, Brazil.

PhD in Communication from the State University of Rio de Janeiro (UERJ), in Rio de Janeiro, RJ, Brazil; with a sandwich period at Curtin University, Australia; Master in Communication Sciences from the University of Porto (U.Porto), in Porto, Portugal; graduated in Social Communication from the Federal University of Juiz de Fora (UFJF), in Juiz de Fora, MG, Brazil; specialist in Sports Management from UFJF. Adjunct Professor of the Journalism Course at the Federal University of Roraima (UFRR), in Boa Vista, RR, Brazil; permanent professor of the Postgraduate Program in Communication at the same institution.

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