El rol de la perigrafía en la comunicación visual medioambiental
DOI:
https://doi.org/10.15448/1980-3729.2022.1.43260Palabras clave:
Análisis visual, Comunicación medioambiental, Sudamérica, ONG, PerigrafíaResumen
Este artículo busca analizar los elementos visuales diseñados para guiar la interpretación del significado de las fotografías publicadas a través de redes sociales por grupos medioambientalistas en Sudamérica, identificando qué posibilidades y sentidos pueden aportar en el proceso comunicacional. Por esta razón, analiza y compara las imágenes publicadas por tres filiales sudamericanas de Wildlife Conservation Society en Instagram: Argentina, Chile, y Colombia, considerando el rol complementario de este tipo de elementos sobre la fotografía y su repercusión en su significado.
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