The role of perigraphy in the environmental visual communication
DOI:
https://doi.org/10.15448/1980-3729.2022.1.43260Keywords:
Visual análisis, Environmental communication, South America, NGO, PerigraphyAbstract
This paper delves into the visual elements designed to guide the interpretation of photographic meaning in visual messages through digital networks by environmental groups in South America, identifying what kind of possibilities and meanings these elements bring into the communication process. For that reason, it analyses and compares the images published by three South American offices of the Wildlife Conservation Society on Instagram: Chile, Argentina, and Colombia, considering the complementary role of these kind of visual elements on the photographs and its repercussion in their meaning.
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