Gestión de Negocios de Medios: un meta estudio sobre decisiones estratégicas

Autores/as

  • Fabiano Rodrigues Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) http://orcid.org/0000-0001-6766-802X
  • Edson Capoano Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM)

DOI:

https://doi.org/10.15448/1980-3729.2018.3.29188

Palabras clave:

Negocios de medios. Decisiones estratégicas. Gestión estratégica.

Resumen

Esta investigación consiste en un meta estudio cualitativo para mapear el estado actual de los estudios involucrando decisiones estratégicas en negocios de medios. Los análisis se basaron en las publicaciones del International Journal on Media Management. El meta estudio contempló una muestra de 25 artículos (de entre 61 artículos entre 2013 y 2017). Las dimensiones de análisis fueron: relación con la gestión estratégica; objetivos; y el tipo de empresa. Como resultados, se destaca el predominio (72%) de estudios que involucran decisiones sobre modelos de negocio y formas de financiamiento. Los estudios retratan diferentes actores de esta industria, como vehículos tradicionales, agregadores de medios, periódicos, plataformas de vídeos y noticias. Como contribución, esta investigación avanza en la literatura sobre media management por medio de la sistematización de las indagaciones académicas recientes sobre decisiones estratégicas, presentando categorías de análisis para investigadores y practicantes del área de periodismo, comunicación y administración.

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Biografía del autor/a

Fabiano Rodrigues, Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM)

Doutor em Administração pela Universidade de São Paulo (USP). Mestre e bacharel em Engenharia de Produção pela USP. Professor adjunto e pesquisador no Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) da Escola Superior de Propaganda e Marketing (ESPM-SP).

E-mail: frodrigues@espm.br.

Lattes: http://lattes.cnpq.br/7850626093725345.

Edson Capoano, Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM)

Doutor em Integração da América Latina pela Universidade de São Paulo (USP). Mestre em Comunicação e Semiótica pela Pontifícia Universidade Católica de São Paulo (PUC-SP). Bacharel em Jornalismo pela PUC-SP. Professor adjunto e pesquisador no Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) da Escola Superior de Propaganda e Marketing (ESPM-SP).

E-mail: edson.capoano@espm.br.

Lattes: http://lattes.cnpq.br/3536339103958149.

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Publicado

2018-08-23

Cómo citar

Rodrigues, F., & Capoano, E. (2018). Gestión de Negocios de Medios: un meta estudio sobre decisiones estratégicas. Revista FAMECOS, 25(3), ID29188. https://doi.org/10.15448/1980-3729.2018.3.29188

Número

Vol. 25 Núm. 3 (2018)

Sección

Periodismo

Licencia

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