Media Business Management: a meta-study on strategic decisions

Authors

  • Fabiano Rodrigues Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) http://orcid.org/0000-0001-6766-802X
  • Edson Capoano Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM)

DOI:

https://doi.org/10.15448/1980-3729.2018.3.29188

Keywords:

Media business. Strategic decisions. Strategic management

Abstract

This research consists of a qualitative meta-study to map the current state of studies involving strategic decisions in media businesses. The analyzes were based on the International Journal on Media Management publications. The meta-study included a sample of 25 articles (out of 61 articles between 2013 and 2017). The analysis dimensions were: relationship with strategic management; goals; and type of company. As results, we highlight the predominance (72%) of studies involving decisions about business models and forms of financing. The studies portray different actors in this industry, such as traditional vehicles, media aggregators, newspapers, video platforms and news. As a contribution, this research advances in the literature on media management through the systematization of recent academic inquiries about strategic decisions, presenting categories of analysis for researchers and practitioners in journalism, communication and administration.

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Author Biographies

Fabiano Rodrigues, Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM)

Doutor em Administração pela Universidade de São Paulo (USP). Mestre e bacharel em Engenharia de Produção pela USP. Professor adjunto e pesquisador no Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) da Escola Superior de Propaganda e Marketing (ESPM-SP).

E-mail: frodrigues@espm.br.

Lattes: http://lattes.cnpq.br/7850626093725345.

Edson Capoano, Escola Superior de Propaganda e Marketing (ESPM-SP) Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM)

Doutor em Integração da América Latina pela Universidade de São Paulo (USP). Mestre em Comunicação e Semiótica pela Pontifícia Universidade Católica de São Paulo (PUC-SP). Bacharel em Jornalismo pela PUC-SP. Professor adjunto e pesquisador no Programa de Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) da Escola Superior de Propaganda e Marketing (ESPM-SP).

E-mail: edson.capoano@espm.br.

Lattes: http://lattes.cnpq.br/3536339103958149.

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Published

2018-08-23

How to Cite

Rodrigues, F., & Capoano, E. (2018). Media Business Management: a meta-study on strategic decisions. Revista FAMECOS, 25(3), ID29188. https://doi.org/10.15448/1980-3729.2018.3.29188

Issue

Vol. 25 No. 3 (2018)

Section

Journalism

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