Spiral of silence
DOI:
https://doi.org/10.15448/1980-3729.1998.8.5466Keywords:
Communication, Communication theories, Spiral of silenceAbstract
One of the most important and curious lines of the so-called field of research in communication has been developed since 1972 by the German Elisabeth Noelle-Neumann. Born in 1916, Noelle-Neumann specialized in Demoscopy in 1940. Demoscopy is a term not yet worded except in specialized works. It is a composite: demos (people) + copy (literal translation), which means researching the opinion of the public to make it known. Put another way, the demoscopy is the research of public opinion under scientific organization.Downloads
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