Signification, innovation and stereotypes

Authors

  • Flávio Vinicius Cauduro Pontifical Catholic University of Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.2006.31.3394

Keywords:

Communication, stereotype, meaning

Abstract

This paper examines the role of stereotypes in meaning, especially in terms of Peirce's semiotics and its consequences for design practice. He enfeebles the hidden presence of common sense assumptions in inference, the logical process Peirce saw as the fallible, tentative, and rhetorical way through which subjects make sense. However, it is expected that the destabilizing relativistic effect of semiosis may also be capable of producing desired changes in ideas received when negativity (or rejection) is activated by the material practices of design (advertising, architecture, photography, etc.) whenever one wants Create innovative, concrete propositions with the objective of altering specific spectra of existing prepositions.

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Author Biography

Flávio Vinicius Cauduro, Pontifical Catholic University of Rio Grande do Sul

Professor at the Faculty of Social Communication of the Pontifical Catholic University of Rio Grande do Sul

References

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Published

2008-04-14

How to Cite

Cauduro, F. V. (2008). Signification, innovation and stereotypes. Revista FAMECOS, 13(31), 57–64. https://doi.org/10.15448/1980-3729.2006.31.3394

Issue

Vol. 13 No. 31 (2006)

Section

Language and communication

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