Brazilian mass culture through three visionary thinkers

Authors

  • Jorge Campos Pontifical Catholic University of Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.2006.31.3393

Keywords:

Communication, internet, mass culture

Abstract

This essay deals with the theme of mass culture and its properties in the contemporary world through the perspectives of three important thinkers: Noam Chomsky, Umberto Eco and Marshall McLuhan. Chomsky's analysis of the impact of mass media on political reality is discussed and counter-examples of Brazilian culture are provided. Eco's insights into mass culture properties are addressed and illustrated. McLuhan's cool couple is considered in the context of mass culture, and finally the three visions are applied to the modern synthesis of all media: the Internet.

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Author Biography

Jorge Campos, Pontifical Catholic University of Rio Grande do Sul

Professor of the Faculty of Arts of the Pontifical Catholic University of Rio Grande do Sul

References

ECO, Umberto. Apocalyptics and Integrators. Random House Mondadori, 2004.

HERMAN, Edward S.; CHOMSKY, Noam. Manufacturing Consent. Pantheon Books, 1988.

MCLUHAN, Marshal. Understanding Media: The Extensions of Man. Gingko Press, 1967.

______. The Medium is the Massage. Random House: 2000.

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Published

2008-04-14

How to Cite

Campos, J. (2008). Brazilian mass culture through three visionary thinkers. Revista FAMECOS, 13(31), 54–56. https://doi.org/10.15448/1980-3729.2006.31.3393

Issue

Vol. 13 No. 31 (2006)

Section

Language and communication