Teaching international public relations: an interactive approach

Authors

  • Melvin L. Sharpe Ball State University, Indiana, Estados Unidos da América
  • Roberto Porto Simões Pontifícia Universidade Católica do Rio Grande do Sul
  • Ana Roig Steffen Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.2005.28.3345

Keywords:

Culture, Government policies, Media

Abstract

Ball State University in Muncie, Indiana, and the Pontifical Catholic University of Rio Grande do Sul in Porto Alegre, Brazil, have joined public relations campaigns classes to teach students the lessons that need to be learned in international public relations performance. Class assignments include research to build knowledge of culture, government, and the media within each others countries. Student campaign teams must use each other as counselors in learning about differences in culture and public relations performance needs. They must also conduct research instructing and using each other in carrying out research activities in the same working relationship that they must eventually use as professionals in carrying out campaigns in each other’s countries.

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Author Biographies

Melvin L. Sharpe, Ball State University, Indiana, Estados Unidos da América

Dr. Melvin L. Sharpe began his career at Ball State University in 1981 where he molded the public relations sequence into the highly regarded program it is known as today and educated hundreds of students for over 25 years. During his long and illustrious career in public relations, Dr. Sharpe has been granted 30 awards including the PRSA Outstanding Educator Award, the Outstanding Professional Service Award and in 2000 was named one of the ten most outstanding public relations educators by PR Week. The Ball State community also recognized his talents: he was given the Outstanding Faculty Service Award in 2000 as well as being inducted into Ball State’s Journalism Hall of Fame in 2006.

Roberto Porto Simões, Pontifícia Universidade Católica do Rio Grande do Sul

Professor titular do Programa de Pós-Graduação em Comunicação da Pontifícia Universidade Católica do Rio Grande do Sul.

Ana Roig Steffen, Pontifícia Universidade Católica do Rio Grande do Sul

Professora Dra. da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul.

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Published

2008-04-13

How to Cite

Sharpe, M. L., Simões, R. P., & Steffen, A. R. (2008). Teaching international public relations: an interactive approach. Revista FAMECOS, 12(28), 134–143. https://doi.org/10.15448/1980-3729.2005.28.3345

Issue

Vol. 12 No. 28 (2005)

Section

Public Relations

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