Ensinar propaganda é coisa de artistas ou pensadores?

Marino Boeira

doi:10.15448/1980-3729.2001.14.3109

Is advertising teaching a thing of artists or thinkers?

Authors

Marino Boeira Pontifical Catholic University of Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.2001.14.3109

Keywords:

Advertising, education, methods

Abstract

In this article the author approaches the issue of how Advertising should be taught nowadays, wandering whether there is still a place for the artist-teacher in it.

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Author Biography

Marino Boeira, Pontifical Catholic University of Rio Grande do Sul

Professor at the Faculty of Social Communication of the Pontifical Catholic University of Rio Grande do Sul

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PDF (Português (Brasil))

Published

2008-04-10

How to Cite

Boeira, M. (2008). Is advertising teaching a thing of artists or thinkers?. Revista FAMECOS, 8(14), 128–130. https://doi.org/10.15448/1980-3729.2001.14.3109