National Newspaper: the tabloid code
DOI:
https://doi.org/10.15448/1980-3729.1999.10.3038Keywords:
Communication, National Newspaper, sensationalismAbstract
In appearance, the National Journal is averse to Sensationalism. Singularized by its pioneering, its tradition, journalistic style and its officialism. They are the digital marks of their identity, inscribed in the course of three decades. This essay will gather, within its limitations, some evidences of a research project on ten editions, of 1997 and 1998, of the National Journal. The production of meaning, at the verbal level, was contemplated through Barthes (1971) theorizing Fait Divers using the Structuralist Method.
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References
ALTHUSSER, Louis. Freud e Lacam o Marx e Freud. Rio de Janeiro: Graal, 1984.
BARTHES, Roland. Ensaios Críticos. Lisboa: Edições 70, 1971.
KRISTEVA, Julia apud BARTHES, Roland. Escritores, Intelectuais, Professores e Outros Ensaios. Lisboa: Presença, s.d.LACAN, Jacques. O Seminário - As Psicoses. Rio de Janeiro: Jorge Zahar, 1988.
MAFFESOLI, Michel. O Conhecimento Comum: Compêndio de sociologia compreensiva. São Paulo: Brasiliense, 1988
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