Public Relations: Micropolitics

Authors

  • Roberto Porto Simões Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1994.1.2659

Keywords:

Communication, micropolitics, Public Relations

Abstract

Defining Public Relations to its full extent, historically, has achieved countless failures. The communities of teachers and professionals of this activity, till now, have no consensus to its meaning. This factor, added to the misuse of the term by laypeople in the subject and by prejudiced critics, has hampered teaching and professional practice, dissemination and institutionalization of the same in society.

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Author Biography

Roberto Porto Simões, Pontifícia Universidade Católica do Rio Grande do Sul

Professora do programa de Pós-Graduação em Comunicação da Faculdade de Comunicação Social da Pontifícia Universidade Católica do Rio Grande do Sul.

References

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Published

2008-02-28

How to Cite

Simões, R. P. (2008). Public Relations: Micropolitics. Revista FAMECOS, 1(1), 35–48. https://doi.org/10.15448/1980-3729.1994.1.2659

Issue

Vol. 1 No. 1 (1994)

Section

Articles