Production, audience and technology: who runs the show on TV?

“Nowadays, more mature e impatient, the audience enjoy a varied symbolic basket that brings them cheer and excitement. The new era, despite bewilderingly searching for a baptismal name, at least reaffirms what it was clear from the start: amongst all the listed factors - authors, readers, contexts and meanings - technology reconquers its place of honor. Massive mediation is technological in essence, and its role in the mediated communicational process is decisive.” (Jacques A. Wainberg). Read on: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3190