Mission, Vision and Values as Marks of the Discourse in Work Organizations

Abstract

In the contemporary context of quality management in organizations, this study of case aimed to analyze how the management policies expressed by mission, vision and values, constructed and declared for two international companies, can be accessed as regulators of political, social and environmental practices in our culture. According to the French school of discourse analysis (AD, in Portuguese), the idea of interdiscourse can support the comprehension that the mission neither is free nor is created by the organization, however it is the result of a combination of speeches presents in another contexts o quality and competitiveness. We also report a tendency to monosemy and standardization of speech (authoritarian discourse), as if there was a pattern to be followed when delimiting these aspects in an organization, closing the possibility of a polysemic reading of reality, labor and subject in itself.