Vol. 24 No. 1 (2013)

Published: 2015-07-20

Apresentation

Presentation

Lélis Balestrin Espartel

1-2
- PDF (Português (Brasil))

Articles

Bibliometric analysis of co-authorship in marketing in Brazil: evidence from papers in events promoted by ANPAD between 2000 and 2009

Kenny Basso, Eduardo Rech, Henrique Webber Baseggio

3-15
- PDF (Português (Brasil))
Is it possible to maintain our well-being consuming less? The influence of categorization on consumer satiation

Lucio Sanzi Aquino, Vinicius Andrade Brei

16-27
- PDF (Português (Brasil))
Formation and Pricing Strategies: a quantitative-descritive study about practices enterprises of Serra Gaucha

Fabiano Larentis, Gabriel Sperandio Milan, Deonir De Toni, Alexandre Majola Gava

28-41
- PDF (Português (Brasil))
Perceptions from students of post-graduate in administration about managerial competences

André Luís Janzkovski Cardoso

42-54
- PDF (Português (Brasil))
Identification of the determining factors for digital social media adoption according to types of information technology governance mechanisms

Luis Antonio Janssen, Edimara Mezzomo Luciano, Mauricio Gregianin Testa

55-66
- PDF (Português (Brasil))
The impact of the use of ICT (information and communication technologies) on the Brazilian GDP: an exercise using Paul Romer’s model

Renato da Silveira Pazotto, Maria Cristina Sanches Amorim, Flávio Morgado

67-78
- PDF (Português (Brasil))
Resource-based view, strategy, structure and firm performance: an analysis of the gaps and research opportunities existing in the field of strategic management

Luiz Felipe Jostmeier Vallandro, Guilherme Trez

79-81
- PDF (Português (Brasil))
Interface between organizational culture and communication organization: multicase study in universities

Cassiana Maris Lima Cruz, Janine Fleith de Medeiros, Denise Carvalho Tatim, Aline Mara Meurer

92-103
- PDF (Português (Brasil))