The Church’s evangelizing mission in times of influential priests

Abstract

This article is an excerpt from research developed in conjunction with other researchers, published in full in the book “Catholic Digital Influencers: Effects and Perspectives” (Medeiros, 2024). The study reflects on the phenomenon of influential priests who have multiple and very distinct presences on the internet, examining their impact on evangelization in Brazil. The research uses a case study of Father Paulo Ricardo to illustrate how religious leaders use digital platforms to spread the faith. The analysis addresses the influence of these priests in both the sociopolitical and theological contexts, highlighting the new forms of ecclesial authority and identity that compete with the traditional structures of the Church. The article discusses how digital influence follows the logic of the attention economy, in contrast to the principles of the evangelization process. Despite the opportunities offered by digitalization, there are significant challenges that require prudence and responsibility to maintain the authenticity and principles of the Christian faith in the midst of digital culture. The research highlights the need for ecclesial communication that promotes unity, synodal dialogue and charity, avoiding hostile and polarizing discourses.