Algoritmos y técnicas para visualizar datos de audiencia en la transmisión de ficción televisiva en streaming
DOI:
https://doi.org/10.15448/1980-3729.2025.1.45633Palabras clave:
recepción de ficción televisiva, streaming, técnicas, algoritmos, visualización de datos.Resumen
Este artículo considera el futuro de la investigación de audiencias en la era del streaming, cuestionando las dinámicas y potencialidades del paradigma big data frente al universo de contenidos generados por usuarios en plataformas digitales. Partiendo de esta premisa, se analiza el potencial de algoritmos y de las nuevas técnicas de visualización para la transmisión de datos de audiencia de ficción televisiva a la luz de una brecha crítica entre los datos de audiencia y la audiencia misma.
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Derechos de autor 2025 Maria Immacolata Vassallo de Lopes, Claudia Freire
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