Utilitarian Instruction of Advertising

Authors

  • Luciana Pletsch Galhardi PUCRS

DOI:

https://doi.org/10.15448/1980-3729.2010.3.8202

Keywords:

Advertising, aesthetics, sensitive

Abstract

Advertising, in addition to fulfilling its practical function of commercial selling, often uses techniques to produce a state of acceptability in consumers, or even, to enchant them through the aesthetics of its ccampaigns. The study by Silvano Alves Bezerra da Silva, entitled "Utilitarian Aesthetic: interaction through sensitive experience with advertising", focuses on the interactional processes that advertising engages with genres and artistic styles, as well as the experiences promoted by this art commercial.

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Author Biography

Luciana Pletsch Galhardi, PUCRS

M

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How to Cite

Galhardi, L. P. (2011). Utilitarian Instruction of Advertising. Revista FAMECOS, 17(3), 334–337. https://doi.org/10.15448/1980-3729.2010.3.8202

Issue

Vol. 17 No. 3 (2010)

Section

Review

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