Utilitarian Instruction of Advertising
DOI:
https://doi.org/10.15448/1980-3729.2010.3.8202Keywords:
Advertising, aesthetics, sensitiveAbstract
Advertising, in addition to fulfilling its practical function of commercial selling, often uses techniques to produce a state of acceptability in consumers, or even, to enchant them through the aesthetics of its ccampaigns. The study by Silvano Alves Bezerra da Silva, entitled "Utilitarian Aesthetic: interaction through sensitive experience with advertising", focuses on the interactional processes that advertising engages with genres and artistic styles, as well as the experiences promoted by this art commercial.
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