Design and postmodernism

Authors

  • Flávio Vinicius Cauduro Pontifícia Universidade Católica do Rio Grande do Sul.

DOI:

https://doi.org/10.15448/1980-3729.2009.40.6326

Keywords:

Design, modernism, postmodernism

Abstract

This text intends to show the importance of a postmodern visual attitude in graphic design, for it expands the number of new possible solutions. Design needs to get rid of the restrictive modernist belief that “less is more”, cultivating instead the idea that “the more, the better”, which aims at the development of creative and innovative alternatives, through a great many number of experiments with several of those visual postmodern characteristics listed here.

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Author Biography

Flávio Vinicius Cauduro, Pontifícia Universidade Católica do Rio Grande do Sul.

Professor do Programa de Pós-Graduação em Comunicação da Pontifícia Universidade Católica do Rio Grande do Sul.

References

CAUDURO, Flávio Vinicius. Uma nova visualidade: as imagens da pós-modernidade. In: II Congresso Internacional de Design da Informação, Santo Amaro, São Paulo: SBDi & Universidade Federal do Paraná, 2005.

ESCOREL, Ana Luisa. Corporate Identity. In: Print XLI:VI, Nov/Dec 1987, p. 80-89, p.156.

RAHDE, Maria Beatriz Furtado. Imagem: estética moderna e pós-moderna. Porto Alegre: EDIPUCRS, 2000.

TABORDA, F . Popular Art, in Print XLI:VI, Nov/Dec 1987, p. 118-120.

THOMAS, G. Theater and Film, in Print XLI:VI, Nov/ Dec 1987, p. 100-105, p.154-156.

VALÉRIO, T. Music, in Print XLI:VI, Nov/Dec 1987, p. 90-99.

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How to Cite

Cauduro, F. V. (2009). Design and postmodernism. Revista FAMECOS, 16(40), 113–116. https://doi.org/10.15448/1980-3729.2009.40.6326

Issue

Vol. 16 No. 40 (2009)

Section

Representation in Contemporary