Entre o artista e o streaming: percepções sobre agregadores de conteúdo na distribuição de música digital

Vanessa Amalia Dalpizol Valiati; Letícia Prior Breda; Camila Melo Ferrareli; Jorge Otávio Pinto Pouey de Oliveira

doi:10.15448/1980-3729.2026.1.48790

Authors

Vanessa Amalia Dalpizol Valiati Feevale University, Novo Hamburgo, RS, Brazil. https://orcid.org/0000-0001-9183-2301
Letícia Prior Breda Feevale University, Novo Hamburgo, RS, Brazil. https://orcid.org/0000-0002-7791-608X
Camila Melo Ferrareli Feevale University, Novo Hamburgo, RS, Brazil. https://orcid.org/0009-0002-4023-6934
Jorge Otávio Pinto Pouey de Oliveira Feevale University, Novo Hamburgo, RS, Brazil. https://orcid.org/0009-0001-7609-1856

DOI:

https://doi.org/10.15448/1980-3729.2026.1.48790

Keywords:

Platformization, music industry, streaming, content aggregators

Abstract

The article examines how independent artists perceive content aggregators in the context of digital music distribution, considering the platformisation of cultural production. Drawing on in-depth interviews with musicians from Rio Grande do Sul, the study describes aggregators as intermediaries linking artists to services such as Spotify, Apple Music, and Deezer, and engages with the existing literature. The findings highlight the centrality of data and editorial/algorithmic playlists, as well as the role of aggregators, which are perceived as necessary but insufficient to ensure symbolic recognition and artists’ sustainability. The study concludes that aggregators operate as hybrid mediators (both technical and cultural) within an ecosystem dominated by metrics and data, which demands expanded competencies from artists and reconfigures the conditions of circulation and the value of music.

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Author Biographies

Vanessa Amalia Dalpizol Valiati , Feevale University, Novo Hamburgo, RS, Brazil.

Holds a PhD in Communication and Information (PPGCOM/UFRGS), an MA in Social Communication (PPGCOM/PUCRS), and a specialization in the Economics of Culture (PPGE/UFRGS). She serves as a professor and researcher in the Graduate Programs in Creative Industries and in Cultural Processes and Manifestations, as well as in the undergraduate programs in Journalism and Audiovisual Production at Feevale University. She is a recipient of a CNPq Research Productivity Fellowship (PQ-C) and serves as editor of the *Brazilian Creative Industries Journal*.

Letícia Prior Breda, Feevale University, Novo Hamburgo, RS, Brazil.

PhD candidate in the Graduate Program in Cultural Processes and Manifestations at Feevale University, holds a master’s degree in Communication from the Federal University of Rio Grande do Sul (UFRGS), and a bachelor’s degree in Journalism from Feevale University.

Camila Melo Ferrareli, Feevale University, Novo Hamburgo, RS, Brazil.

PhD candidate in the Graduate Program in Creative Industry at Feevale University; holds a Master’s degree in Creative Industry and a Bachelor’s degree in Journalism, both from Feevale University.

Jorge Otávio Pinto Pouey de Oliveira, Feevale University, Novo Hamburgo, RS, Brazil.

PhD candidate in the Graduate Program in Creative Industry at Feevale University; holds a Master’s degree in Communication Sciences from the Graduate Program in Communication (PPG-Com) at UNISINOS; specialist in Higher Education Teaching from UNISINOS; and holds a teaching degree (licentiate) in Language and Literature from PUC-RS.

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