Fashion as a cultural narrative

the meanings behind the choice of clothing items

Authors

DOI:

https://doi.org/10.15448/1980-3729.2025.1.46542

Keywords:

fashion, clothing, language, memory of clothes, cultural expression

Abstract

This research investigates individual clothing choices from the perspective of symbolic representation, cultural signs, and collective memory, exploring fashion as an artistic and cultural expression, intertwined with personal and social narratives. The adopted methodology involved a phenomenological analysis, revealing the complexity of the relationships between clothing, memory, and identity. From the study, it can be observed that clothing transcends mere functionality, becoming social documents that assume individuals’ identities, recording moments and stories. The intersection of clothing and memory provided a deep immersion into the symbolic layers of daily clothing choices, highlighting connections with the tapestry of cultural and individual memory. Although preliminary, the research provides a reflection on this dynamic, acknowledging the constant revelation and concealment of the phenomenon from a dialectical perspective.

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Author Biographies

Milena Cherutti, Feevale University, Novo Hamburgo, RS, Brazil.

PhD student in Cultural Processes and Manifestations, master in Creative Industry (2021), graduated in Fashion (2018) from FEEVALE University and postgraduate lato sensu in Teaching in Professional Education and Technical Education (2022) from Anhanguera University UNIDERP. PIBPG/CNPq scholarship holder, working at the Creativity Laboratory of FEEVALE University as a researcher and manager of the project “Cluster GameRS: Digital Games Cluster of Rio Grande do Sul”.

Cristiano Max Pereira Pinheiro, Pontifical Catholic University of Rio Grande do Sul, Porto Alegre, RS, Brazil.

He holds a degree in Advertising and Propaganda (1999), a master's degree in Social Communication (2002), and a PhD in Social Communication from PUCRS. Until 2024, he was coordinator and professor in the Creative Industry Graduate Program at FEEVALE University in Novo Hamburgo/RS. He is currently coordinator and professor in the Social Communication Graduate Program at PUCRS. He is a coordinator for the Creative Economy sector, participates in policy development groups working with the Federal Government, and coordinates the project "Cluster GameRS: Digital Games Cluster of Rio Grande do Sul."

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Published

2025-07-09

How to Cite

Cherutti, M., & Max Pereira Pinheiro, C. (2025). Fashion as a cultural narrative: the meanings behind the choice of clothing items. Revista FAMECOS, 32(1), e46542. https://doi.org/10.15448/1980-3729.2025.1.46542

Issue

Vol. 32 No. 1 (2025): Single Volume

Section

Creative Industry

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