Just one thing? Provocations about hybridization of radio, TV and internet under convergence

Abstract

It describes hybridization, a process built in the wake of hypermediatic radio (Lopez, 2010), expanded radio (Kischinhevsky, 2016) and PluriTV (Brittos; Simões, 2011) and characterized by the transmission of content simultaneously via radio, television and the internet. It starts from the ideas of convergence culture (Jenkins, 2008), connection culture (Jenkins; Ford; Green, 2014), remediation (Bolter; Grusin, 1999) and mediamorphosis (Fidler, 1998). Thus, within the convergence phase (Ferraretto, 2012), he finds, changing radio as a social institution and cultural creation (Meditsch, 2010), points of tension between: a) competition within the medium (Ferraretto; Morgado) and the widespread dispute for public attention (Davenport; Beck, 2001); b) the mass individualist society (Wolton, 2004) and the need for belonging (Baumeister; Leary, 1995); c) massive consumption in real time and deferred or on-demand consumption, in a long-tail economy context (Anderson, 2008); and d) the reception of the content itself and the reprocessing of what was transmitted based on the mashup (Chandler; Munday, 2011).