Spotify and the question concerning audience in platform environments
DOI:
https://doi.org/10.15448/1980-3729.2023.1.42773Keywords:
audience, brodcasting, platforms, SpotifyAbstract
In this paper, we address the locus of the "audience", the reconfiguration of the experiences of fruition in platform environments and the way this same problem was faced at the beginning of broadcasting. At first, we review briefly the development of audience research, directly focused on the activities of media organizations, its encounter with administrative research of Paul Lazarsfeld and Frank Stanton and the type of questions that motivated it. Then, we tried to map some important reconfigurations of these same questions in platformized environments and how Spotify has tried to face them. In this trajectory it was possible to identify the construction of a very particular imaginary about the meaning of this experience and the processes of measurement and control developed to capture attention
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