On addressing materialization of multiple screens experience as a tendency using a conceptual operator

Authors

DOI:

https://doi.org/10.15448/1980-3729.2022.1.41733

Keywords:

Multiple screens experience, Peircean conception of teleology, Cultural forms

Abstract

The audience usage of multiple devices connected to the Internet while watching TV is a global phenomenon. Such reconfigured TV experience has motivated advertisers to argue that it tends to occur a reduction in TV shows’ sponsorship in audience sell business model scenario (due to a viewers’ distraction). Additionally, broadcasters affirm that they have faced a dilemma related to the definition of which technical alternative it would be appropriated to use to enable a relative control during the materialization of such experience by audience. In this paper it is presented the possibility of defining a conceptual operator so that such materialization gets addressed as a tendency.

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Author Biography

Carlos Eduardo Marquioni, Pesquisador autônomo, Rio Claro, SP, Brasil.

Doutor em Comunicação e Linguagens pela Universidade Tuiuti do Paraná (UTP), em Curitiba, PR, Brasil. No momento da publicação do artigo, o autor conduz investigação de pós-doutorado vinculada à Facultad de Información y Comunicación da Universidad de la Republica (UdelaR), no Uruguay.

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Published

2022-11-17

How to Cite

Marquioni, C. E. (2022). On addressing materialization of multiple screens experience as a tendency using a conceptual operator. Revista FAMECOS, 29(1), e41733. https://doi.org/10.15448/1980-3729.2022.1.41733

Issue

Vol. 29 No. 1 (2022): Single Volume

Section

Cyberculture

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