The universe of beliefs in the argumentation of advertising
DOI:
https://doi.org/10.15448/1980-3729.2008.35.4103Keywords:
Publicity, speak, argumentAbstract
The modo of an argumentative organization constitutes the mechanism that allows the construction of an universe of faiths, starting from assertions made concerning the world in a demonstrative or persuasive. Perspective demonstrative one establishes the causality connections and the persuasive one elaborates the proof with I aid him of the arguments, that justify the purposes about the world and the causality connections, starting from the relationship among the assertions. As the corpus is formed by advertising announcements, the argumentative organization form will be studied with larger prominence, through Patrick Charaudeau’s semiolinguistic theory, that allows the analysis of the communicative situation on purpose with the notions, of the proposition and of the persuasion, that they impose differentiation strategies, using the singularity in the speeches of the competition.Downloads
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