Des ‹‹Public-Relations›› aux Relations Publiques – La doctrine européenne de Lucien Matrat

Abstract

Philippe Boiry explores the sociopolitical foundations of public relations, according to Lucien Matrat, in his book "Des 'Public-Relations' aux Relations Publiques - La doctrine européenne de Lucien Matrat. In the first part of the book, the author discusses the suggestion of bilingual title, establishing what can be called a migration of meanings from the birth of public relations in the United States at the beginning of the twentieth century until its absorption by France, The return of the industrial production in the post-Second World War period. For Matrat, public relations are essentially consolidated in the sense of the expression "lstrategy de la confiance", associating the dyad with economic facts and social realities to gain the trust of society with the organizations.