Drugs and advertising: a symbolic vision
DOI:
https://doi.org/10.15448/1980-3729.2006.29.3360Keywords:
Communication, evasion, intoxicationAbstract
Risky behaviour show communicational elements wich we have also found in advertising discourses. Two of them have called our attention: the idea that connects behaviour of risk with toxic consume to appeal to the notion of adventure, and the use of drugs to promote a life style.
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