Advertising and gender roles

Authors

  • Merli Leal Silva Pontíficia Universidade Católica of Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.2000.12.3063

Keywords:

Communication, female, gender

Abstract

This paper examines both the editorial and commercial content of the magazine Íntima (an adult publication aimed at women which shows photographs of naked men), by taking into account both ideological constructs and gender roles which prevail in our society.

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Author Biography

Merli Leal Silva, Pontíficia Universidade Católica of Rio Grande do Sul

Master in Communication. Professor of Communication of Pontíficia Universidade Católica of Rio Grande do Sul, Instituto Educacional Luterano of Santa Catarina and Escola Superior de Progapanda e Marketing of Rio Grande do Sul.

References

BAUDRILLARD, Jean. A sociedade de consumo. Lisboa.1995

BUITONI, Dulcilia Helena Schoroeder. Mulher de Papel. SP. Cortez. 1981

HOLLANDA, Heloisa Buarque de. In Uma questão de gênero. SP. Rosa dos Tempos, 1992.

SCOTT, Joan W. Gender and the politics of history. Nova Iorque: Columbia University Press, 1988.

VIEZZER, Moema. O problema não está na mulher. SP. Cortez. 1989

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Published

2008-04-10

How to Cite

Leal Silva, M. (2008). Advertising and gender roles. Revista FAMECOS, 7(12), 15–21. https://doi.org/10.15448/1980-3729.2000.12.3063

Issue

Vol. 7 No. 12 (2000)

Section

Consumption