Amway and charismatic capitalism: a totalitarian model?

Authors

  • Denise Martins Bittencourt Federal University of Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1999.11.3055

Keywords:

Communication, Capitalism, Amway

Abstract

This article aims to investigate how Amway Corporation operates in the world thru its system of network marketing, mainly regarding its recruiting modalities and motivational policies. Its argued that Amway operates similarly to a charismatic enterprise resembling totalitarian, political or religious, organizations.

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Author Biography

Denise Martins Bittencourt, Federal University of Rio Grande do Sul

PhD student in political science from the Federal University of Rio Grande do Sul

References

AMWAY DO BRASIL, Manual de Negócios, 1996.

BIGGART, Nicole Woolsey. Charismatic Capitalism. Direct Selling Organizations in America. Chicago, The Univesity of Chicago Press, 1989.

BREMNER, John. Como ficar rico com Network Marketing. 2a. ed., São Paulo, Ed. Record, 1995.

BIGGART, Nicole Woolsey. Charismatic Capitalism. Direct Selling Organizations in America. Chicago: The Univesity of Chicago Press, 1989.

BREMNER, John. Como ficar rico com Network Marketing. São Paulo: Record, 1995.

CORTEN, André. Os pobres e o Espírito Santo; o pentecostalismo no Brasil. Petrópolis: Vozes, 1996.

EAGLETON, Terry. Ideologia. São Paulo: Unesp/Boitempo, 1997.

FREUND, Julien. Sociologie de Max Weber. Paris: Puf, 1983.

NEVEU, Erik.Sociologie des mouvements sociaux. Paris: La découverte, 1996.

RIVIERE, Claude. Os ritos profanos. Petrópolis: Vozes, 1997.

RUDIGER, Francisco. Literatura de Auto-ajuda e Individualismo. Porto Alegre: Universidade, 1996.

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Published

2008-04-10

How to Cite

Martins Bittencourt, D. (2008). Amway and charismatic capitalism: a totalitarian model?. Revista FAMECOS, 6(11), 92–107. https://doi.org/10.15448/1980-3729.1999.11.3055

Issue

Vol. 6 No. 11 (1999)

Section

Globalization

License

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