Under the sign of consumption: status, needs and styles

Authors

  • Mariângela Machado Toaldo Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.15448/1980-3729.1997.7.2989

Keywords:

Communication, advertising, consumption

Abstract

Often, we seek to justify consumerist practices around discovering people's needs and finding objects to satisfy them. This view assumes that human needs are so objective that it is possible to identify their causes and their solutions. Not that this is impossible, but this movement does not happen that simple. The whole abstraction that surrounds the feelings, tastes, and stimuli that underlie the system of people's needs and satisfactions is discarded.

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Author Biography

Mariângela Machado Toaldo, Pontifícia Universidade Católica do Rio Grande do Sul

Mestranda em Comunicação na Pontifícia Universidade Católica do Rio Grande do Sul

References

BAUDRILLARD, Jean. Para uma crítica da economia política do signo. Paris: Gallimard, 1972.

__________. A sociedade de consumo. Rio de Janeiro: Elfos, 1995.

FEATHERSTONE, Mike. Cultura de consumo e pós-modernismo. São Paulo: Studio Nobel, 1995.

LIPOVETSKY, Gilles. O império do efêmero. São Paulo: Companhia das Letras, 1989.

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Published

2008-04-09

How to Cite

Toaldo, M. M. (2008). Under the sign of consumption: status, needs and styles. Revista FAMECOS, 4(7), 89–97. https://doi.org/10.15448/1980-3729.1997.7.2989

Issue

Vol. 4 No. 7 (1997)

Section

Articles