Press coverage in the 1996 municipal elections in Caxias do Sul
DOI:
https://doi.org/10.15448/1980-3729.1997.7.2984Keywords:
Communication, communication theories, agenda-settingAbstract
Until the mid-1960s, the discussion about the mass media delineated people. In the previous decades, from the hypodermic theory, when the first research on mass communication began, there was a kind of rejection as to the effects of the audience.Downloads
References
BARROS FILHO, Clóvis de. Ética na comunicação – da informação ao receptor. São Paulo, Editora Moderna, 1996.
DEFLEUR, Melvin et BALL-ROKEACH, Sandra. “The agendasetting function of the press:Telling us what to think about”. In: Milestones in Mass Communication Reseach, New York, Langman, 1983.p. 327- 352.
McCOMBS, Mawxell E. et SHAW, Donald. “The agenda-setting function of mass media”. In: Public Opinion Quarterly. Vol. 36, Nº 2, Summer, 1972, p. 176-187.
WOLF, Mauro. Teorias da comunicação. Lisboa, Editorial
Presença, 1995.
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