Novel a day. Ethnographic observation protocol

Abstract

Studying the different ways in which society "watches" soap operas, as well as the forms that relate to what happens in and around them, seems like a complex academic endeavor. Therefore, it requires constant effort and organizational resources, as well as training and familiarization with different and complementary means for the field work. In this chapter we want to clarify the fundamentals of this last condition. Among the many possible ways of studying social communication that will propose the construction of a form of approach that, at the moment and at the current stage of research in television melodramas in Mexico, becomes a double-axis problem.