Celebrity, humanitarian engagement and the formation of the solidarity capital
DOI:
https://doi.org/10.15448/1980-3729.2014.2.15908Keywords:
Celebrity, Solidarity Capital, Humanitarian CampaignsAbstract
This paper proposes a theoretical hypothesis that the participation of celebrities in environmental, social and humanitarian campaigns produce a symbolical capital, called here solidarity capital, which is accumulated and later converted into economic capital. The involvement in such mediatic actions helps to amplifyand quality of the visibility experienced by the celebrities throughout their careers. That is, the public commitment to solidarity offers artists and media personalities a new dimension to what Heinich (2012) calls visibility capital: a qualitative dimension.Downloads
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