Communication, food and territory: the ability distinctive gastronomy reputation of Brazilian cities
DOI:
https://doi.org/10.15448/1980-3729.2013.2.12140Keywords:
Reputation, Gastronomy, Cooking, Communication, UniquenessAbstract
This paper was designed for two goals. The first one is to build, from the data of the Project Paths of Flavor, an experience on creating a measuring scale for the perception of uniqueness of the cuisine-gastronomic reputation of territories. Secondly, to examine the following assumption: the effect of singularity is reinforced by the perception of expertise in the offer of food from local restaurants and bars. The results were inconclusive, but they raise evidence that counter the assumption.
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