TV reception: active and personalized, a minefield

This study by Neura Cézar examines reception from an emotional perspective, highlighting the dualities and contradictions that affect the reception process as well as the emotional mechanisms employed by TV. Results indicate the need to create consciousness about the ways reception relates to the emotional dimension, since the effects of television (media) and its influence, intentional or not, conscientious or not, occur in the emotional sphere. It is from the emotion that it can impact the unconscious and thus influence our beliefs, values and behavior. Link for full text: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/24804