The control of female body on the TV program Encontro com Fátima Bernardes: subjectivity, text and context

In this article, researchers Jussara Maia (URFB), Igor Sacramento (UFRJ) and Valéria Vilas Bôas (UFBA) analyze how TV Globo’s "Encontro com Fátima Bernardes" builds subject positions for the feminine attached to a dominant femininity representation, establishing resonances and tensions with values that are both contested and realized in contemporary society. The researchers observe the production strategies used to emphasize characteristics of a dominant model of female subjectivity in the process of defining the format. They also demonstrate how the way of regarding the feminine on the program reverberates a dominant cultural disposition in relation to the place of women, configured through the patriarchal discourse. Read full article in the link below. 

https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/27064/15702