Authorial gesture: assurance of significant experiences in teaching advertising creation

This article by researchers Fábio Hansen (UFPR), Rodrigo Correa (UFPE) and Juliana Petermann (UFSM) reflects on the possible dimensions of significant experiences in teaching advertising creation: narratives, distance from market practices, repertoire build-up, playfulness and personalization. Departing from a discursive conception based on Pêcheux, it examines notions of authorship and of discursive place. The writers endorse the type of docent practice that provides learning situations for displacement of sense and the insertion of the student in the discursive game, ensuring significant experiences by means of authorial gesture. Link for full article: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/25999/15691