Globalization, culture and diversity

"There is no place, thus, for the local cultures, which have their ability of reinvention contested. Stigmatized as traditional, they are regarded by the social engineering as an obstacle in the course of modernity according to Euro-American standards." (Armand Mattelart)
 https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3387/2652