Announcements
Revista Famecos accepts continuous-flow contributions. We only publish one issue per year, which ends at the end of December. As soon as the opinions are finalized, if approved, they immediately proceed to the editing and publication of the articles.
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2025-05-27
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Cronograma de publicação da Revista Famecos 2025
2025-01-20Cronograma de publicação da Revista Famecos
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Postmodern Consumers
2017-05-29“No advertisement, even the most seductive one, will be able to convince post-modern consumers to abdicate their freedom of choice, something that they have conquered with much struggle. As for the rest, the challenge remains to make their arguments creative enough to be heard in the competitive market of ideas." (Gilles Lipovetsky).
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3062
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A survey of the social capital generated from social networks on Orkut and Weblogs
2017-05-25"The mere existence of a collective place, or of an artificial social network (people connected via a system that keeps them together) does not guarantee the existence of strong bonds and, much less, the creation of social capital and the sedimentation of this capital amongst those involved." (Raquel Recuero, 2005). Read on: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3340
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Sherry Turkle
2017-05-19"Virtual communities can be like pubs, bistros, cafés. They have neither the intimacy we find within our families, nor the anonymity we find in the streets. They are situated between the public the private. That type of place has become rare in the real world […]". Read on:
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3057
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Alberto Pena-Rodríguez, Universidade de Vigo (Espanha)
2017-05-16A Revista Famecos é um espaço de debate acadêmico singular, de reflexão teórica e empírica, mas também de descoberta de novos olhares culturais desde a perspectiva interdisciplinar da comunicação no espaço ibero-americano. A excelente qualidade dos trabalhos até agora publicados, assinados por autores de referência internacional como Jean Braudillard, convertem à Revista Famecos numa das publicações latinoamericanas mais relevantes e influeintes para o estudo dos diferentes fenômenos da comunicação panorama atual.
Read more about Alberto Pena-Rodríguez, Universidade de Vigo (Espanha) -
Michel Maffesoli
2017-05-16“The politician takes his dignity from the knowledge’s tree. Without it, ends in the bath’s dirty water, the famous adherent politics, laugh object and general disdain. In the same way, he should know to capture the “principle-spirit”, the “force-idea” of each historical era that works as underground agent producing life and movement”. Check out: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/13644
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Design and transgression
2017-05-09"(...) to create is to deviate from certain rules, norms and social conventions and its most representative symbols in search of new semiotic configurations and new possibilities of signification. Only then the new, the unprecedented, can appear and renew once again the social" (Flávio Vinicius Cauduro).
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3141/0
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Professor Tietzmann: Revista Famecos covers creator
2017-05-09Roberto Tietzmann creats the covers of our editions. He is a permanent member of professors and researchers staff at PostGraduate Program in Communication of FAMECOS (PUCRS) . He is coordinator of the research group ViDiCa - Digital Audio Culture and adjunct coordinator of DaVIs - interdisciplinary research project of visual data mining. He is PhD in Social Communication from PUCRS (2010), when he studied visual effects, film editing and narrative through King Kong films. He is a Master's degree in Social Communication from PUCRS (2005), researching visual communication and cinema through film credits. Professor Tietzmann graduated in Marketing and Advertising at UFRGS (1997), when studied human-computer interfaces for interactive communication products.
Lattes: http://lattes.cnpq.br/2403852593758632
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Postmodern Consumers
2017-05-09“No advertisement, even the most seductive one, will be able to convince post-modern consumers to abdicate their freedom of choice, something that they have conquered with much struggle. As for the rest, the challenge remains to make their arguments creative enough to be heard in the competitive market of ideas." (Gilles Lipovetsky).
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3062
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Information age: genesis of an uncontrolled denomination
2017-04-28(...) "the biggest challenge of knowledge has become its conversion into commodity and its integration in the new industrial, commercial, political and military strategies. A time when the criteria for validating knowledge that imposes itself is the performance, the measurable efficiency in relation to the input/output, the operating language of those who decide, and the capital" (Armand Mattelart). Read on:
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/5399
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Nietzsche's criticism of the mass culture
2017-04-28"(...) Nietzsche's radical and negative criticism of the mass culture is most valuable and it would certainly find a large number of targets nowadays. Contrary to Nietzsche, however, I would defend a more dialectic view - one that regards what I call media culture as a disputed territory, a place of social struggles that carries both reactionary and progressive, affirmative as well as oppressive elements - in relation to life." (Douglas Kellner).
Read on:
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3078
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Polyphonic Squares: sound and popular music as communication technology in the urban space
2017-04-20The article by UFMG researchers Luiz Henrique Assis Garcia and Pedro Silva Marra attempts to understand how, through the use of sound and popular music, town folk delineate different practices to share, dispute and divide space in two public squares in the Brazilian city of Belo Horizonte. In order to do that, they play with audio intensity, frequency and spaceality, generating different musical repertoires. Taking the sound landscape as a methodology that allows access to sound and the musical practice located in the space on its own materiality, this study analyses texts, images and sounds to demonstrate how people shape sound frontiers and landscapes - mobile e transitory, but recurrent - “DJing” a place's sonority via communication technologies. Read the full article in the link below:
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21533/13672
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The construction of the 1988 Constitution in the eyes of the press
2017-04-20Researcher Cândida Emília Borges Lemos (UNA) analyses the journalistic performance of Brazilian weeklies Istoé and Veja during the 1987/88 Constituent Assembly in Brazil. The press is contemplated as part of the political and social culture of a nation. Therefore it generates opinions and world visions, while at the same time it reflects the social and political dynamics. It is the synthesis of a certain historical period and contributes to the formation of this same period, as it creates ideological and value referential in public opinion. During that period, the debates taking place at the Constituent Assembly reflected the political forces that acted in the social fabric to manufacture a constitution. In such context, each voting session reflected the social dispute, beyond the political parties, in the game of interests of certain groups and social segments and their ideologies. Read the full article in the link below:
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21448/13669
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Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
2017-04-17Since 1996, researchers discusses, theoretically and empirically, about which democratic and strategic benefits derives from online direct communication between candidates, political parties and voters. The article of researcher Camilo de Oliveira Aggio (UFBA) aims at evaluate the frequency of interactive features adoption by the three main candidates running for president of Brazil in 2010 on twitter using a methodological approach to distinguish real interactions between campaigns and voters from messages that contains interactive features but are not translated in real discursive exchanges. This paper concludes that the three main candidates interacted in significant levels. However, the direct interactions between the three main campaigns and Twitter users were not used to discuss ideas, plans and positions on political issues. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22088/13705
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Big Brother: telemorphosis and creation of dust
2017-04-17"Big Brother has become a universal concept, a synthesis of a human amusement park, of ghetto, of locked room and of Exterminating Angel. The voluntary reclusion as laboratory of a synthetic coexistence, of a telegenetically modified sociality." (Jean Baudrillard)
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3148/2419
Read more about Big Brother: telemorphosis and creation of dust -
Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election
2017-04-06Since 1996, researchers discusses, theoretically and empirically, about which democratic and strategic benefits derives from online direct communication between candidates, political parties and voters. The article of researcher Camilo de Oliveira Aggio (UFBA) aims at evaluate the frequency of interactive features adoption by the three main candidates running for president of Brazil in 2010 on twitter using a methodological approach to distinguish real interactions between campaigns and voters from messages that contains interactive features but are not translated in real discursive exchanges. This paper concludes that the three main candidates interacted in significant levels. However, the direct interactions between the three main campaigns and Twitter users were not used to discuss ideas, plans and positions on political issues. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22088/13705
Read more about Online Campaigning and Twitter: communicative interaction between campaigns and voters in 2010 Brazilian presidential election -
Big Brother: telemorphosis and creation of dust
2017-04-04"Big Brother has become a universal concept, a synthesis of a human amusement park, of ghetto, of locked room and of Exterminating Angel. The voluntary reclusion as laboratory of a synthetic coexistence, of a telegenetically modified sociality." (Jean Baudrillard)
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3148/2419
Read more about Big Brother: telemorphosis and creation of dust -
DJ Jesus Luz ?! Controversies, subcultural capital and taste performance in an electronic music scene
2017-04-03The article produced by researchers Simone Pereira de Sá and Beatriz Polivanov (UFF) discuss about taste, value and symbolic disputes (Bourdieu, 2008, Thornton, 1996, Frith, 1996) in a Brazilian electronic music scene (Straw, 1991). The analysis focuses on the model Jesus Luz case, who dated the singer Madonna and, later, became DJ, raising a series of controversies related to the authenticity of his performances. The case of Jesus Luz is treated as a controversy (Latour, 1994; 2005) that allows us to apprehend the performance of taste (Hennion, 2003; 2007) of the actors of the electronic scene "in action". Access the full text at the link below.
Http://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/20971/13700
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About Simmel and the War: Written in the German Press
2017-03-26This article, produced by the researcher Ricardo Ferreira Freitas (UERJ), discuss about three Simmel texts written for the Berlin press, inspired by his anguish during the First World War: "The Idea of Europe", published on March 7th, 1915, in the Berliner Tageblatt; "Europe and America in World History", published on July 4th, 1915, at the Berliner Tageblatt; and "Bergson and the german cynicism", published on November 1st, 1914, at the Internationale Wochenschrift für Wissenschaft, Kunst und Technik. Simmel's texts for the press constitute important material for studies in communication, due to the freedom with the author expresses itself to the general public, without abandoning fundamental concepts of his sociology. One result of this research points the conflict as a fundamental component of communication processes, since dissent, disagreement and struggle imply the understanding of communication codes from both parts. Read the full article at the link below:
Http://en.wikipedia.org/w/index.php?title=article&view=23336/14597
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Mapping researches in Telejournalism in Brazil: a study of academic-scientific production since 2010 to 2014
2017-03-24From a contextualization of reconfigurations of television and telenews nowadays, the researcher Beatriz Becker (ECO-UFRJ) presents a mapping of researches in Telejournalism in Brazil. It reveals the state-of-the-art of television news studies under different approaches, identifying its main institutional and regional representations, issues discussed and theoretical-methodological references adopted. The study consists in a contribution to the continuous advancement of research in this field of knowledge, considering that analyzes of production, distribution and consumption of television and news on TV in different contexts collaborate in the understanding of television journalism as a relevant cultural phenomenon in contemporaneity. Access the full text at the link below:
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/20534/13483
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On the trail of Chicago women: organic and radical connections of classic american pragmatism
2017-03-13The text of researcher Maria João Silveirinha (Universidade de Coimbra) seeks to find the programmatic links developed in Chicago at the turn of the twentieth century to a feminist vision of society as an organic whole. To this end, the text revisits the contribution of Jane Addams, one of the pioneers of American social theory. Although not directly associated with the Chicago School, her work was very influential to several authors of the School who also influenced her. Of these, particularly highlight John Dewey and try to establish the links between his thoughts about community, the focus of classic American pragmatism on communication and a feminist transformation of ethics. The conclusion is a reference to urgency of rereading Addams and Dewey in their understandings of the community in the current neoliberal times that led to the recent closing of what was left, in practical terms, of Janes Addams’ important work on the communities she sought to develop and strengthen. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22744/14610
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Film criticism and ideological patrol: the case of Carlos Diegues’ Xica da Silva
2017-01-09The filmmaker Carlos Diegues coined in 1978 the term “ideological patrols” in reference to some leftist film critics who try to control the artistic production from their political reason. The initial sticking point was born after the negative reviews of the underground press about Xica da Silva (1976). The article examines the critical reception of Diegues film in the newspapers, giving special attention to the texts that created the debate. At that time, the national popular culture was used as an analysis criterion for Brazilian films. We elucidate in firsthand the backstage and internal controversy caused by Xica in underground newspaper Opinião, in a period of increasing leftist fragmentation.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/23120/14605
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Looping attacks: when a word activates an image
2016-12-16This article of researcher Ana Paula da Rosa (Unisinos) begins with the word attack in order to deal with symbolic images that are constructed by the media coverage. Based in the recent events in France involving the newspaper Charlie Hebdo and the dissemination of videos made by the Islamic State, it is asked which is the meaning that the word attack summons? The premise is that the collective imaginary is activated by media phenomena whenever an attack occurs worldwide. So, it is possible to say that there is a recurring figure, socially shared, with regard to the crystallization of the image of the word attack? Thus, this article is organized in three stages: a) the conceptual notions; b) the media context of images appearance/reappearance, and c) the articulation of the attacks with the idea of a totemic image by circulation. The base hypothesis is that the image of September 11, 2001 is the adherent figure, called either by journalism or by social actors to maintain the connection with the collective imaginary. Check out the full article in the link below
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/20992/13493
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Rhein II or notes about the construction of the visibility of photography within contemporary art
2016-12-08The paper addresses the case of Rhein II, a photograph by German artist Andreas Gursky, sold in an art auction for about four million dollars and considered until recently as the most expensive photograph in the world. Based methodologically on the NetworkActor Theory, the paper analyzes the processes of construction of the meaning and the value assigned to Rhein II and aims to evince that they set not only the experience of art and of its objects but also draws attention to the issue of representation in the domain of images and to the changes in the functions and patterns of production, circulation and legitimation of the photographic image in art and in the forms of Organization of our aesthetic experience in this context. Read more about Rhein II or notes about the construction of the visibility of photography within contemporary art -
Pandemic and biography in journalism: an analysis of the personal accounts of experience with Influenza H1N1 in O Dia
2016-11-30The paper “Pandemic and biography in journalism: an analysis of the personal accounts of experience with Influenza H1N1 in O Dia”, of researchers Igor Sacramento and Kátia Lerner (UFRJ), published between May and August 2009, analyzes the personal narratives of experience with H1N1 influenza published in the newspaper O Dia, between May and August 2009, under two different formats: Viva Voz and Carta Aberta. This types of discourse constitutes an extension of direct speech and the presence of the “other” within the news reports, gaining a specific space to small autobiographical narratives anchored on the experience with the new disease. In these autobiographical spaces, the authors identified an oscillation between victimization, shame, guilt and indignation. The authors concludes that the subjectivity and otherness reinforces the referential pact and authority of journalistic enunciation. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/19552/13484
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Academic social networks: the conditions of existence in the area of communication sciences in Brazil
2016-11-21The article “Academic social networks: the conditions of existence in the area of communication sciences in Brazil”, of researcher Dalton Martins (UFG), presents a study on the social academic collaboration networks forming conditions applied to the area of Communication Sciences, seeking to highlight the relationship between social practices, regimes of truth and the immanence plane formed by the social relationships in this area and the structural indicators used to analyze empirically co-authoring network of researchers. The study compares the results with academic social networks from other areas of knowledge and allows highlighting the specifics of the communication area and the relationship of these factors with the own history of formation of the Communication area in Brazil. The methodology is composed by a bibliographic review of studies analysis of social networks of scientific collaboration in several areas of knowledge and uses the data base of magazine website of communication area universcience. Org to analyze over 9800 scientific articles in a historic production of 42 years. The results point to strong features such as highly fragmented, low collaboration index and dispersion among various groups. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/23391/14609
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Journalists and tecnoactors: the negotiation between professional cultures whitin on-line newsrooms
2016-10-18The article of researchers João Canavilhas , Ivan Satuf, Diógenes de Luna (UBI), Vitor Torres (UFB), Alciane Baccin (UFRGS), Alberto Marques (UnB) draws attention to a phenomenon in development: the growing relevance of professionals connected to technology (the “tecnoactors”) inside the newsroom and their influence in production and circulation of journalistic information. Read more about Journalists and tecnoactors: the negotiation between professional cultures whitin on-line newsrooms -
Schutz, Sheherazade and the man on the street: revisiting aspects of journalism as a builder of reality
2016-10-10This article of researcher Mozahir Salomão Bruck (PUC Minas) combines a conceptual review of journalism as a builder of reality to the discussion of the concept of Alfred Schutz (1976) about the social distribution of knowledge. From the three ideal types outlined by Schutz - the expert, the informed citizen and the man on the street - this text took up for analysis the media in the episode in which the journalist Rachel Sheherazade, SBT, commented a popular action in Rio de Janeiro, when people arrested a suspicious boy of committing theft to a street pole.
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Women in Godard: counterpoints to the feminist film theory in Une Femme est une Femme (1961)
2016-09-30The article “Women in Godard: counterpoints to the feminist film theory in Une Femme est une Femme” (1961), of researcher Rodrigo Cássio Oliveira (UEG), proposes to review the Laura Mulvey’s discussions about the male look of narrative movie, based in an interpretation of cinematographic language and Freud’s psychoanalysis. The contribution of this review to the communication/movie knowledge area is to confront the methodological perspectives that are in a text: the filmic analysis and its possibilities of systematize the knowledge about the narrative movie process (supported and practiced in the article), and the theoretical claim more universalistic, that theorizes the same process without attach to the specific cases. The paradigm of film feminist studies is in continuous review and this unprecedented work contributes to this, because brings questions to the methods historically used by the academic research of area. Check out the full article in the link below. https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22912/14604
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The imaginary of difference: identity and ethnocentrism in advertising in Brazil
2016-09-29The article “The imaginary of difference: identity and ethnocentrism in advertising in Brazil” of researchers Denise da Costa Oliveira Siqueira (UERJ) and Euler David de Siqueira (UFJF) promotes a reflexion about the sense production with the communication, the city and tourism as central elements building ethnics boundaries. The mainly contributions to the communication field is about the media role in reinforcing stereotyped conception of otherness. The work also contributes to the progress of research seeking for identify and improve the knowledge about the relation between communication and production of advertisement and touristic speech. Read more about The imaginary of difference: identity and ethnocentrism in advertising in Brazil -
Communication breakdown: the coverage of the Robert Plant concert at Lollapalooza festival in the light of fait divers
2016-09-27Based on two articles published at the websites Terra and G1, the researchers Fábio Cruz (UFPel) and Guilherme Oliveira Curi (UFRJ) propose a structural language study of the analytical corpus about the concert of British singer Robert Plant with his “Sensational Space Shifters” band that was held at Lollapalooza Festival, in São Paulo on March 2015. Therefore, the authors adopted as theoretical approach the Roland Barthes (1971) assumptions of semiotics, set in the production of meaning in the verbal level through the type of information. The research is also based on the notions of fait divers’ concept and is conducted by the structuralist method. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/21316/13485
Read more about Communication breakdown: the coverage of the Robert Plant concert at Lollapalooza festival in the light of fait divers -
Are we still the same? Media representations of youth in social movements, yesterday and today
2016-09-26The article “Are we still the same? Media representations of youth in social movements, yesterday and today” of researcher Cláudia da Silva Pereira (PUC-Rio) focus mainly in the process of building of media representations of youths, taking the Theory of Social Representations as base to discussion. The author considers that the work promotes a closer look to social representations as communication object. Moreover, suggest a historical and conceptual comparative approach to look at the current social phenomenon. Possibly, it was the first effort, in area, to understand the phenomenon of protests in June 2013 in Brazil. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/22285/14612
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Coffee table book as a device of sociocultural identity
2016-09-21The paper of researcher Francisco Barbosa da Silva (PUCSP) has the objective of analyze coffee table books as one of a series of devices of sociocultural identity. The hypothesis under consideration is that, since they are especially laden with visual appeal, these works are highlighted in the ambience for merely decorative purposes but, in fact, the intention is that they serve as emblems of a variety of esthetic signals, and thus reveal the persona of the one who has put them on display. The object, which is symbolized by the work from Germany’s Taschen publishing company, is interpreted according to Agamben’s device concept. In order to highlight the specific elements in the books that give rise to sociocultural identity, the author examines studies on object systems, consumer habits, luxuries, and cultural capital. The works are also analyzed as goods with symbolic and fetish value. Check out the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/19290/13218
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Narrative ways of world making: journalism, fiction and truth
2016-09-16The article “Narrative ways of world making: journalism, fiction and truth”, of researcher Antonio Claudio Engelke Menezes Teixeira (UERJ), contributes to improve the critical perspective to the main ideological foundation of journalistic activity, its pretense objectivity, to scape to objections traditionally made to this perspective. The work completes effectively the theoretical movement initiated by journalism proponents as a narrative enterprise. Building an epistemological argument that impact directly in the constitution of normative ideal of journalism.
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Cine Real: ethnography of a movie theater for workers
2016-09-12Social and cultural consumption of film products still is rarely studied by Brazilian researchers, creating a significant gap about the importance of “going to the movie theater”, especially in the case of subordinate social groups. The study of professor Dr. Cláudio Bertolli Filho (UNESP) uses the features and concepts proposed by the autoethnography, through of dialogues between five individuals, who accompanied by their families, attended during the decade of 1960 the Cine Real, located in the municipality of São Caetano do Sul, São Paulo State. Weekly frequency to the movie theater resulted in a set of cultural and aesthetic experiences that affected the daily lives of working families and left significant marks in the life trajectory of the group members who collaborated with the research. Read the full article in the link below.
https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/19301/13239
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Epistemological implications for research in new journalistic practices: where to start?
2016-08-25The paper of researchers Myrian Regina Del Vecchio de Lima (UFPR) and Kati Eliane Caetano (UTP) seeks to understand where begin a research that look for define the epistemological implications about new journalistic practices.
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