Postmodern Consumers

“No advertisement, even the most seductive one, will be able to convince post-modern consumers to abdicate their freedom of choice, something that they have conquered with much struggle. As for the rest, the challenge remains to make their arguments creative enough to be heard in the competitive market of ideas." (Gilles Lipovetsky).

https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3062