The imaginary of difference: identity and ethnocentrism in advertising in Brazil

The article “The imaginary of difference: identity and ethnocentrism in advertising in Brazil” of researchers Denise da Costa Oliveira Siqueira (UERJ) and Euler David de Siqueira (UFJF) promotes a reflexion about the sense production with the communication, the city and tourism as central elements building ethnics boundaries. The mainly contributions to the communication field is about the media role in reinforcing stereotyped conception of otherness. The work also contributes to the progress of research seeking for identify and improve the knowledge about the relation between communication and production of advertisement and touristic speech. According to the authors, the research reveals the presence of ethnocentrism in an advertising campaign that firstly state exactly the opposite: it glorify the difference and put as a center of relation comparative “we x they”. Check out the full article in the link below. https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/23286/14606