The futurists are coming
Futurism as a media phenomenon, entrepreneurship culture and inspiration
DOI:
https://doi.org/10.15448/1980-3729.2020.1.36032Keywords:
Communication, Entrepreneurship culture, Futurism and inspirationAbstract
This work has the theme of futurism, understood as narrative, in its communicational and mediatic dimension. In this sense, we observe the talks called TED Talks, as paradigmatic center of a culture that combines narrative production, entrepreneurial culture and the intention to inspire, to mobilize audiences for a transformation. The object of analysis is the lectures by Juan Enriquez – a self-proclaimed futurist, of constant presence on the stage of global TED Talks –, to understand the problem: how the future is construc TED as inspirational discourse and what are its relations with the contemporary entrepreneurial culture? The analytical perspective is the social discourse analysis, as a way to look at the materiality of language in the construction of the place of speech and the rhetorical strategies identified with futurism. The result of the analysis shows a great narrative of future based on entrepreneurial rationality, in a call of the human species to the self-entrepreneurship.
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