Drugs and advertising: a symbolic vision

Authors

  • Hélène Houdayer Paul-Valéry University - Montpellier III.

DOI:

https://doi.org/10.15448/1980-3729.2006.29.3360

Keywords:

Communication, evasion, intoxication

Abstract

Risky behaviour show communicational elements wich we have also found in advertising discourses. Two of them have called our attention: the idea that connects behaviour of risk with toxic consume to appeal to the notion of adventure, and the use of drugs to promote a life style.

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Author Biography

Hélène Houdayer, Paul-Valéry University - Montpellier III.

Professor of Sociology at Paul-Valéry University - Montpellier III.

References

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Published

2008-04-13

How to Cite

Houdayer, H. (2008). Drugs and advertising: a symbolic vision. Revista FAMECOS, 13(29), 99–106. https://doi.org/10.15448/1980-3729.2006.29.3360

Issue

Vol. 13 No. 29 (2006)

Section

France: Media and Violence

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