Podcasting and social radio

"Past the initial, heroic phase, podcasting and social radio have been appropriated by large media and culture conglomerates, that present themselves as the new middlemen of the information and entertainment industries. Media industries operate through
a complementary logic, as they conciliate digital and analogic in a commercial strategy for maximizing their reach across multiple audiences". Marcelo Kischinhevsky, "Social radio: mapping new audio interactional practices": https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/12323